Entry Title: "Himani Fast Relief"
Ramesh Mallya
, Mumbai,India
Category and Expertise: Video and Film, Professional

Entry Description:

The latest Himani Fast relief TVC saw VCL providing its expertise. The concept of the film, had humans depicted as components of machinery, such as clock, bus, truck, cranes, factory hardware etc. Real humans were shot against a green screen. The live characters were then rotoscoped and tracked on to appropriate background plates. In some cases, various parts of the same machine, such as the tyre & chassis (made out of humans) of the bus were shot separately and stitched together digitally to make it look like one well oiled unit plying on the road.
Wherever it wasnt practical to shoot live, the characters had to be created in CG. The challenge faced was to blend the various layers, to make it look natural in terms of the proportions, colour correction and overall look & feel. In addition, the work also involved multiplying the number of vehicles to increase traffic.

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Visual Computing Labs (VCL), a division of Tata Elxsi Ltd, is a creative facility offering animation, digital visual effects and game asset building services for the global entertainment and broadcast industry.
With its global delivery center in Mumbai, India, VCL is a unique mix of engineering and creative skills, which provides solutions from scripting, pre/post production, character modelling & animation, VFX and development services among others.
In addition to the entire execution of Roadside Romeo ( Indias first fully 3D animated mainstream Bollywood feature film), right from visual conceptualization to final delivery, Tata Elxsi Ltds VCL division --- now considered Indias preeminent motion picture visual effects studio has created special effects for many significant films in like Rab ne Bana di Jodi, Jodhaa Akbar, Taare Zameen Par (Indias official Entry to the Oscars), Rang De Basanti, Dhoom 2 and many more. VCL has also worked with other leading US entertainment companies including Sony Pictures Imageworks, Industrial Light and Magic (ILM), Lionsgate, Mike Young Productions, MGM, STARZ/Film Roman, and others.