Entry Title: "Edmunds.com Headquarters"
M+M CREATIVE STUDIO,
Category and Expertise: Interior Design, Professional
The CEO of this US-based automotive information company (Edmunds.com) focused on the buying and selling of cars needed a new 145,000 SF headquarters, focusing on his 600+ people first and foremost a space where they could collaborate, team, recruit, focus and ultimately work however/whenever they felt best fit their current assignments.
Profile Link: Profile link
Beyond the programmatic requirements (conference rooms/workstations - split over two floors) the design is meant to immerse staff and guests in this clients newly branded world, eliciting motion through fluid shapes and reflective materials, including two rotating Corvettes above the mirror-polished stainless steel reception desk (a 1966 [the year the company started] and a 2016 [the year of this new project]) a meaningful nod to their past and future. Additional design elements include a hubcap chandelier, chrome exhaust pipes, a 1948 Cadillac retrofitted to be the happy hour bar and 2,472 matchbox cars that create their logo.