Entry Title: "The Wishful Knot Red Packet Design"
Name:
Tryde Leung - Managing Director, Mike Wong - Creative Director, Shayne Chan - Senior Art Director, Coleen Law - Art Director, Zoe Lau - Project Manager, Hong Chan - Studio Artist
, Hong Kong,Hong Kong
Category and Expertise: Graphic Design, Professional


Entry Description:

Red packet is a tradition in Chinese culture. During Chinese New Year, a lot of corporate companies will distribute customise red packets to their clients as a seasonal greeting, while promoting companys business nature at the same time. This custom made CNY red packet is for Kelly Service HK. This pack of red packets come with a gold colour packaging carrying 10 pieces of gold colour red packets, plus a specially hand sewed green red packet. The gold line sewed on the green packet represent "network" and "bonding" brings by Kelly Services, and they form a round shape, which means "fulfilment", "complete" in Chinese culture.

The red packet can also be transform into a Chinese decoration by adding yellow strings.

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