Entry Title: "Equalisation"
ANOTHER DESIGN LONDON LIMITED,
Category and Expertise: Interior Design, Professional
Equalisation : make equal, make even, even out/up/off, make level, level (up/off), make uniform, make the same, make consistent, regularise, standardise, bring into line, balance, square, match.
Profile Link: Profile link
Wai Yuen Tong is the modern Chinese medicine company in Asia. The new retail concept is based on the core principal of Chinese medicine equalisation. In western design is all about contrast but in eastern culture everything is about equalisation.
For the interior design I didnt make any feature wall and high-light any materials or graphics. Nothing is special but create the value and effect because of other elements. Materials are cool but the lighting is balance the atmosphere. The only key visual are small light boxes and different length light troughs which influence from the sound equalisation display.
The peaceful and modern retail design which more sustainable for traditional oriental culture.