Entry Title: "City of Avila"
Entre Líneas estudio de diseño,
Category and Expertise: Graphic Design, Professional
The Spanish city of Avila was declared a UNESCO World Heritage Site. Its most representative monument is its Medieval wall which encloses the old city.
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The city brand combines in a single stroke the silhouette of the plant of these walls with what resembles a thought bubble.
This isotype carries the claim think of Avila which conveys an invitation to remember, to imagine, to dream... as an allusion to the past, present and future of the city.
The corporate identity is completed by a set of sub-brands that are used to identify a variety of sectors of the city.