Entry Title: "14th USP Book Festival"
Category and Expertise: Graphic Design, Professional
The objective was to develop a Poster to promote the 14th USP Book Festival, an annual event hosted by the University of Sao Paulo in which varied editors sell their books for a promotional price. The event is directed towards all audiences, from kids to adults.
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For the development of the poster, Instead of depicting books through pictures, shapes or type a more predictable route to take the poster moves away from a traditional book fair aesthetic presenting a more evocative design, playing on the concept of discovery of a treasure/message through the bottle icon; and the multiplicity of the event and its content through the crows multiple heads, stimulating people's curiosity and their own interpretations.